Foresight is the union of diverse talents and many years
of experience that make an extraordinary synergy
for the generation of specialized solutions
in the field of Applied Data Science
to business intelligence
Foresight brings together the founding talent of Carlos Alberto Dorantes,
expert in Data Science, as well as top-level consultants
with many years of experience in the industry,
and a team of expert data science professionals.
Foresight, is also a seedbed for attracting and developing specialized talent.
in technical, commercial and financial areas
who are passionate about the field and responsible for providing a service
not only of a high technical and commercial level, but also absolutely personalized
and focused on adding value to its customers.
• What would be the sales of my products for the next 2 years?
• How much the categories of my products will grow for the next 2 years?
• What is the forecast of market share for each of the main competitors in the industry/category/channel?
• What is the price direct elasticity for all my products? How sensitive are my products sales to price changes?
• How does the other products’ price impact my sales performance?
• What would be the sales forecast for different price scenarios of my products and my main competitors?
• What is the best scenario that fits my strategy?
• How does point of sale activities affect my sales?
• How does promotional activities affect my sales?
• What is the Return on Investment of marketing activities?
• What is the optimal product assortment?
• How do my products coexist with the competence and complementary products?
• How does macroeconomic variables (COVID, inflation, etc.) impact the product category?
• What is the distribution of sales by price brackets in my category?
• What is the price point that maximize my sales/profits?
• How does the customer respond to aggressive promotion campaigns?
• What is the best timing for my promotions?
• Which market variables significantly affect my brands?
• What are the market dynamics in terms of competence, complementary products and possible cannibalizations in my portfolio?
• What is the cannibalization level among my products?
• Which products compete against each other, and which complement each other?
• What is the sales estimation of a product innovation?
• Which products might be affected by my product innovation?
• How my product innovation add value to the long-term strategy of my product portfolio?
• Is it worth to invest in my new project?
• Is it financially suitable investing in new products?
• How much money do I need to invest in my new project?
• What is the net present value of my innovation project?
• Which BI technologies are best for my business?
• How do I connect my BI platforms with my internal information systems?
• Do I have to invest in BI infrastructure, or can I rent suitable cloud services?
• What licensing scheme of BI Platforms is the best for my business?
Dr. Alberto Dorantes received his Ph.D in Business at the University of Texas at San Antonio. He has a Master’s degree in Computer Science with a specialty in Artificial Intelligence and is a Computer Systems Engineer from the Tecnológico de Monterrey.
Dr. Dorantes is also an experienced academic with more than 30 years at Tecnológico de Monterrey, which has allowed him to develop world-leading machine learning and econometric models that are tailored to the solutions that Foresight offers to the industry.
Foresight has top-level consultants in various areas, such as Guillermo Courtney, an Electronic Systems Engineer who has specialized in marketing and commercial areas.
Guillermo has more than 25 years of experience in the consumer industry, retail, market research and analysis, pricing strategy, investment strategies in marketing and trade-marketing, and business intelligence. Guillermo has been part of international companies in the area of market research and CPG.
Electronic Engineer graduated from the University of California at San Diego, he is an expert consultant in the area of finance and strategic planning.
Felipe has an MBA from Tecnológico de Monterrey and has more than 25 years of experience as a consultant in financial analysis, financial valuation, business models and strategic planning.
